KUALA LUMPUR, 26 September 2026 – SURE-i has been officially recognised by Asia Record with the title “Asia’s Leading Integrated Preventive Health Ecosystem 2026”, marking another significant milestone as the health and wellness brand celebrates its 12th anniversary.
The Asia Record recognition acknowledges SURE-i’s substantial growth as an integrated health and wellness management platform in Malaysia, bringing together health management solutions, professional consultation, health education and research collaborations.
The recognition was presented in conjunction with SURE-i’s 12th anniversary celebration and “Living Well Begins With Healthy Cells” Health Day held on 26 September 2026.
Dato’ KK Chua, Founder and Chief Adjudicator of Asia Record, said SURE-i’s development reflects the growing importance of a more integrated and proactive approach towards health management.
“SURE-i has developed beyond offering individual health products by bringing together different aspects of health management, professional consultation, education and research collaboration within one ecosystem. Asia Record is pleased to recognise SURE-i as ‘Asia’s Leading Integrated Preventive Health Ecosystem 2026’, marking an important milestone in the brand’s 12-year journey,” said Dato’ KK Chua.
Turning “Passive Health Awareness” into “Active Health Management”
As more people recognise the importance of taking a proactive approach to health management rather than only seeking solutions when health issues arise, SURE-i aims to go beyond offering a wider range of health products by providing a more holistic approach to long-term health management.
SURE-i’s health management approach integrates Traditional Chinese medicine, Western medicine and natural therapies, which form the foundation for developing its core health solutions, including metabolic syndrome management, allergy and immune system regulation, gut and digestive health regulation, eye health care, women’s health and wellness, and men’s health and wellness.
Moving forward, SURE-i will continue to integrate professional, educational and research resources to make integrated health management a part of everyday life for more people.
The brand aims to help people move beyond simply “identifying health problems” towards understanding and taking proactive steps to manage their body’s long-term health needs.
SURE-i’s 12th Anniversary Celebration Encourages Healthy Living With The Theme “Live Well Together”
Since SURE-i was founded, the brand has believed that health management is not only about caring for the people who matter to us, but also about focusing on our own health.
When we are in the best of health, we can be our best selves for the people we love and enjoy a healthier, better life together.
To mark SURE-i’s 12th anniversary, the “Live Well Together” campaign conveys this message through a series of health talks, wellness experiences, exciting initiatives and exclusive promotions, inspiring more people to make healthy living part of everyday life.
The 12th anniversary celebration also provided a meaningful occasion for the presentation of SURE-i’s Asia Record recognition, highlighting the brand’s journey from health products towards a broader integrated health and wellness management platform.
“Living Well Begins With Healthy Cells” Health Day Integrates Health Management into Daily Lives
As part of SURE-i’s 12th anniversary celebration, “Living Well Begins With Healthy Cells” Health Day was held on 26 September 2026.
The event brought together health screenings, professional consultations, health education, research collaborations, new products and interactive activities for participants to better understand their health and explore various health management resources.
A range of free health screenings was available, including metabolic health screening, sub-health assessment, AGE cardiovascular ageing assessment, AMD eye screening and bone health screening, allowing participants to understand their health conditions more comprehensively.
There was also a Health & Wellness Zone, bringing together various healthcare organisations and service providers to offer the public access to professional health services.
These included oncology treatment consultations by St. Stamford Modern Cancer Hospital Guangzhou, as well as spinal health and posture assessments, blood circulation checks, blood pressure and glucose screenings, and more.
By bringing together a diverse range of professional healthcare resources, SURE-i further reinforced its commitment to promoting a more comprehensive and proactive approach to health management.
Expert Sharing Turns “Personal Health Awareness” into “Proactive Health Management”
Renowned Taiwanese healthy living and natural wellness expert Breuss Wang (王明勇老师) shared practical perspectives on healthy living and everyday health management through a health talk titled “The Three Essentials of Living Well”.
SURE-i Founder Dr Calvin Lim Fook Loong also shared SURE-i’s approach to integrated health management and how individuals can better understand their health from a more comprehensive perspective through his talk titled “Restoring Health At The Core”.
A live Q&A session also allowed participants to engage with health experts and gain ideas on how to turn their “health awareness” into proactive “health management”.
Reflecting on SURE-i’s journey and its latest Asia Record recognition, Dr Calvin Lim Fook Loong said the milestone reinforces the company’s long-term commitment to helping people take a more proactive approach towards their health.
“We hope that SURE-i will be more than just a health brand. We want to be a long-term companion in helping people manage their health. Good health is not achieved in a single day; it is a choice we make throughout our lives. The recognition from Asia Record is an important milestone for SURE-i as we continue building an integrated health management ecosystem for the future,” said Dr Calvin Lim Fook Loong.
SURE-i Expands Research Collaboration to Take NPQ Plus Clinical Research Into a New Phase
Beyond organising health education and healthcare activities for the public, SURE-i continues to foster clinical research collaborations to enhance its science-guided health management solutions.
As part of its 12th anniversary celebration, SURE-i signed a Memorandum of Understanding (MOU) with UCSI University for a clinical research collaboration on NPQ Plus, SURE-i’s “Cell Restoration Formula”, to further advance health research and development.
Dr Jack Tan Chung Keat, Associate Professor at UCSI University and a researcher specialising in healthy ageing, represented the university at the signing ceremony.
His research team has conducted related clinical studies covering areas such as skin health, antioxidant status and fatigue symptoms.
This collaboration reflects SURE-i’s commitment to fostering research partnerships and science-based development. By working alongside academic and professional institutions, SURE-i hopes to establish a stronger research foundation for developing health management solutions.
Dr Calvin Lim Fook Loong explained that health management cannot rely solely on market trends or consumer needs; it also requires professional knowledge and continuous research as a foundation.
All these efforts serve the purpose of helping people understand their bodies better, rather than simply seeking a cure after health problems arise.
Understanding our bodies, managing health proactively and making better health choices are the foundations of long-term health management.
SURE-i will continue to foster collaborations with universities, healthcare institutions and professionals to strengthen the foundations of integrated health management.
As SURE-i enters its 12th year, the brand will continue to carry forward its “Live Well Together” philosophy and work with the public, professionals and partners to make health management more accessible to everyone.
The recognition by Asia Record as “Asia’s Leading Integrated Preventive Health Ecosystem 2026” marks another milestone in SURE-i’s journey as it continues to strengthen its integrated approach to preventive health and long-term wellness management.
About SURE-i
Founded in 2014, SURE-i is a brand that develops health management solutions that integrate Traditional Chinese medicine, Western medicine and natural therapies.
It is an integrated health and wellness management platform centred around providing health and wellness products, professional health consultation, health education and research collaborations.
SURE-i collaborates with professional institutions, health experts and academic organisations to advance its health management initiatives.
Today, SURE-i has developed core health solutions including metabolic syndrome management, allergy and immune system regulation, gut and digestive health regulation, eye health care, women’s health and wellness, and men’s health and wellness.
These provide comprehensive and long-term health support for individuals across different stages of life with varying health needs.
Over the years, SURE-i has continued to strengthen its presence in the health and wellness sector through the development of its health management solutions, professional resources, health education and research collaborations.
Moving forward, SURE-i will continue to integrate professional, educational and research resources for more people to adopt integrated health management in their lives, building on its recognition by Asia Record as “Asia’s Leading Integrated Preventive Health Ecosystem 2026”.
For further information about SURE-i and its integrated health and wellness management solutions, please visit www.sure-i.asia.
For further information about Asia Record, please visit www.asiarecord.com and www.theAsiaRecords.com.
